Last updated November 15, 2026

Privacy

Ootie styles outfits from your own closet. Here's what that takes, in plain language.

What Ootie keeps

• Your email address, to sign you in.
• Your closet: the pieces you add, including photos, names and colors; the pieces you remove and why; and the basics you say you own.
• From order emails you forward to your Ootie address: the pieces Ootie finds in them (name, store, color, size, order date and product photo), and which ones you sent back. Ootie deletes each forwarded email as soon as it has read it, usually within minutes, and doesn't keep prices, addresses or payment details. Ootie only sees emails you choose to forward; it never has access to your inbox. It only reads forwards from the address you sign in with, checked against your mail provider's signature, so nobody else can add to your closet.
• What you wore and when, so Ootie doesn't repeat itself.
• Your thumbs up and down on looks, with what was shown, to learn your taste.
• Your setup answers: what your weekdays are like, the style you usually want, and whether you want a morning email.
• Your location, rounded to about a kilometer, to get your forecast. Ootie doesn't track where you go.

Who helps run Ootie

• Supabase stores your account and closet. Only your account can read your closet.
• Vercel hosts the app.
• Cloudflare receives email sent to your Ootie address and passes it straight to Ootie.
• Resend sends Ootie's emails: your sign-in codes and, if you switch it on, your morning look.
• Anthropic (Claude) reads the photos you add, the order emails you forward and the requests you send to “Hey Ootie” in order to answer them, and your closet, plans and forecast to style each day's looks. Under Anthropic's commercial terms, that data isn't used to train its models.
• Open-Meteo provides the forecast and receives only your rounded location.
• PostHog shows us how the app is used, like which screens get opened and which looks get saved or rated, so we can see what's working. It knows you by an account number, not your name or email, and never receives your closet's contents, your emails or what you type. Its screen recordings hide all text, typing and photos.

What Ootie doesn't do

Ootie doesn't sell your data or share it with advertisers. When Ootie suggests something new and you buy it through our link, the store may know you came from Ootie, and Ootie may earn a commission.

Your choices

You can remove any piece at any time. To delete your account and everything in it, go to Me and tap Delete my account; it's gone right away. You can also email hello@heyootie.com from the address you sign in with, and it will be done within 30 days.

Children

Ootie isn't meant for anyone under 13.

Changes

If this changes, this page and the date at the top will change with it.

Questions

Email hello@heyootie.com.